Comprendre mon enfant
Worried parents look for help for their child, often late at night, on their phone. The site has to reassure them within seconds, then make the first step as easy as possible: an appointment, a message, a resource.
- Client
- Nathalie Paolella, educational therapist
- Sector
- Child learning support, online & Koh Samui
- Delivered
- 2026
The challenge
A practice built on trust, expatriate clients scattered around the world, and sessions in both French and English. The site needed to speak to parents gently, without jargon, and open new revenue streams beyond sessions.
What was delivered
- Online bookingParents pick a slot straight in the calendar — a free 15-minute first video call.
- Resource shopPrintable sheets and packs from €1. Secure payment and automatic file delivery, with no manual work.
- BlogPractical articles for parents that answer Google searches and build trust.
- WhatsApp contactDirect link and QR code: the channel expat families actually use.
- French & EnglishA language switcher that flips all content and remembers the visitor's choice.
- Local & online searchStructured data (service, FAQ, blog, catalogue), sitemap and analytics.
A closer look
Under the hood
A light, static site hosted on Netlify that leans on specialist services rather than reinventing them: Cal.com for the calendar, Lemon Squeezy for payments (tax and invoicing handled), Google Analytics 4 for measurement.
The detail that matters
Zero admin for the client. Bookings land in her calendar, sales deliver themselves, messages arrive on her phone. She stays focused on the children.
The right tone. Warm colours, literary typography, a luminous photo: a site that reassures before it explains.
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